According to a report, India’s mobile gaming business is expected to grow to $5 billion by 2025
Image credit: Business Standard
The gaming sector in India is growing faster than most other media sub-sectors, including social media (11%)and video streaming (26%) in FY20.
According to a recent study, India’s $1.5 billion mobile gaming industry is still in its early stages of monetization, but it has the potential to grow to $5 billion by 2025.
An average mobile gamer in India will spend $3–10 in 2020, compared to $57–66 in China and $73–77 in the United States. This does not include spending on real-money gaming (RMG) and has been adjusted for purchasing power parity in 2020. India has a significant development opportunity in the industry, as only 46% of Indians will be online by 2020, compared to 60% in China and 89 per cent in the United States. In addition, as of 2020, just 22% of the population had played at least one mobile game, compared to 45 per cent in China and 52 per cent in the United States.
In FY20, the gaming industry grew faster than most media sub-sectors in India, including social media, which grew at a CAGR of 11%, and video streaming, which grew at a CAGR of 26%.
Mobile-first games, which account for 86 per cent of the country’s gaming market, are driving a quick increase. China and the United States have 59% and 28%, respectively.
However, India’s $1.8 billion gaming sector will barely account for 1% of the global gaming market in 2020. In China, the market was worth more than $45 billion, while in the United States, it was worth more than $40 billion.
Approximately 7% of non-RMG players are paying customers, with the top 20 apps accounting for 90% of the revenue. RMG has a paid user base of 15-20%. According to the report, the increase in the paid gamer base, as well as the greater average income per paying user, is predicted to boost industry revenues.
An extended array of payment options, such as UPI, sachet pricing to promote trials, and in-game digital goods purchases are some of the measures being done to boost user monetisation.
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