Amazon book recommendation is conspiracy!
amazon.com
Amazon’s book recommendation algorithms that help customers discover new titles may have a dark side.
A new report from the Institute for Strategic Dialogue says these algorithms steer people to books about conspiracy theories and extremism, sometimes introducing them to the work of conspiracy theorists who’ve been banned by other online platforms.
People browsing a book about one conspiracy on Amazon are likely to get suggestions for more books on that topic as well as books about other conspiracy theories about everything from QAnon to COVID-19 vaccine, the report found.
Other features, such as auto-complete in the search bar and content suggestions for the author or similar authors can also lead users down an extremist rabbit hole, said Chloe Colliver, head of digital policy and strategy at ISD.
“The type of false information that was found to be recommended by Amazon’s algorithms has been shown across the globe to contribute to real-world harms.” The scale of the threat is hard to gauge without more transparency from Amazon which dominates the bookselling business.
In return, “We take concerns from the Institute for Strategic Dialogue seriously and are committed to providing a positive experience for our customers. Similar to other stores that sell books, we provide our customers with access to a variety of viewpoints and our shopping and discovery tools are not designed to generate results oriented to a specific point of view.” Amazon said.
Social media and other technology companies have taken increasingly aggressive steps to purge recommendations for disinformation or extremist content that poses a public threat.
On book pages, Amazon recommends other books to users in several ways including “customers who bought this item also bought,” “customers who viewed this item also viewed,” and “what other items do customers view after viewing this item?’ Paid ads sometimes appear as well to promote “products related to this item.”
“For most users, these recommendations are at best a useful way of finding new content they are interested in, and at worst an irritation to be harmlessly ignored,” the report said. “A bookstore does not have to host content that it deems to be outside the interests of most of its customers. It is similarly within Amazon’s power to set clear guidelines on what kind of content it is and isn’t comfortable profiting from” Colliver said. Even without removing this content altogether, Amazon would be able to reduce the accessibility of potentially dangerous content on its site.
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