Meta introduced “paid verification” on its platforms, Instagram and Facebook
In the United Kingdom, a “paid verification service” has started to be rolled out by Meta, the parent company of Instagram and Facebook.
The subscription service offered by the company is comparable to “Twitter Blue,” which starts at £9.99 per month and grants users of the social media platform a blue tick.
Users of Facebook and Instagram can enroll in Meta Verified. Users of the service must be at least 18 years old. To be eligible, they must also provide a legitimate ID.
The tech giant claims that users of the Meta service will have greater protection against impersonation thanks to the verified badge they will receive.
This, according to Meta, is partly because subscribed accounts will be watched to see if anyone is making fake versions.
Over the coming weeks, the verified service will be made available in the UK. It will cost £9.99 for use on the web and £11.99 for use on iOS and Android mobile devices.
When Meta Verified is made available, those who have expressed interest in it will be notified.
Since March, the US has offered the verified service; since February, Australia and New Zealand have as well.
The social media platform Meta declared when it first started testing its verified service in Australia and New Zealand that it had been created to “help up-and-coming creators grow their presence and build community faster.”
As testing got underway in the US, Meta said that it would “remove expanded reach as a subscription service for now, as we gather additional input and further develop Meta Verified.”
The action was taken after the owner of Twitter, Elon Musk, made the decision to introduce a subscription service for his app in November 2022. At the time, it caused controversy since it did away with the practise of using blue ticks to confirm that prominent accounts related to the individuals they claimed to.