MrBeast, renowned as the world’s most popular YouTuber, has astounded the digital sphere by revealing earnings exceeding $250,000 (£197,000) from a video posted on X, formerly Twitter. This revelation comes after MrBeast initially dismissed X as a worthwhile platform for creators due to limited advertising revenue.
The unexpected windfall was generated by posting an old video on X, amassing an impressive 155 million views. This move sparked intrigue given X’s recent business challenges under Elon Musk’s ownership, as the platform explored strategies to enhance user engagement.
Elon Musk has experimented with initiatives like revenue-sharing with prominent creators to stimulate interest in X, a practice already established on platforms like YouTube. However, X’s declining traffic and revenue concerns persist amid Musk’s disputes with advertisers over issues such as hate speech and misinformation.
Mr. Beast, known offstage as Jimmy Donaldson, expressed curiosity about the revenue potential of the video despite his prior skepticism. While acknowledging the substantial sum, he attributed it to advertisers capitalising on the video’s attention, indicating a likely higher revenue per view than typical experiences.
This unexpected success prompts MrBeast to give back, as he plans to distribute the earnings among ten randomly chosen individuals. Analysts note the difficulty of replicating such earnings without Mr. Beast’s massive online presence, emphasising the need for substantial traffic.
Karsten Weide, Principal at W Media Research, acknowledges the impressive $250,000 from one video but underscores the necessity of a substantial audience. Weide highlights the varying earnings potential among influencers based on individual deals and the confidential nature of such agreements.
Forbes estimated MrBeast’s annual earnings from his YouTube channel at $54 million in November 2022. Since then, his subscriber count has surged to 233 million, attracting interest from companies seeking partnerships.
While MrBeast continues to thrive on YouTube, where his videos can accrue over $1 million in earnings over time, his X venture raises questions about the platform’s monetization potential over the long term. Industry experts emphasise the uniqueness of MrBeast’s scenario, cautioning that lesser-known creators may not replicate similar financial success on X.