Preity G Zinta Joins Swa Diamonds as New Brand Ambassador
Swa Diamonds has announced the onboarding of Bollywood icon Preity G Zinta as its new brand ambassador, marking a significant step in expanding its presence across India and the UAE.
Sharing the vision behind the collaboration, Abdul Gafur Anadiyan, Managing Director of Swa Diamonds, said,
“In India, jewellery is more than just adornment — it’s a form of emotional expression and a way to celebrate life’s most cherished moments. At Swa Diamonds, we are committed to offering only IGI/GIA-certified natural diamonds of VVS clarity and EF colour — symbols of the genuine love and trust our customers place in every piece. Our new campaign, ‘As Real As You,’ celebrates this authenticity — because every emotion deserves something equally real.”
Preity G Zinta, now the face of Swa Diamonds, shared her enthusiasm for the partnership:
“I’m truly delighted to join hands with Swa Diamonds — a brand that stands for authenticity, elegance, and timeless beauty. Jewellery, to me, is about celebrating real moments, and the philosophy ‘As Real As You’ perfectly aligns with my values. I believe every woman deserves jewellery that reflects her true self — confident, graceful, and strong.”
With this collaboration, Swa Diamonds reinforces its commitment to quality, authenticity, and emotional storytelling — values that resonate deeply with modern consumers.
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