Swiggy recognises the ‘mystery’ horse rider in the trending video
Image credit: BBC
Swiggy, a well-known Indian food delivery service, has confirmed that the man riding a horse in a recent trending video is not one of its delivery staff.
In the video, a man was seen sprinting across Mumbai city while toting a bag bearing the Swiggy logo.
Responses ranged from admiration for the man’s dedication to his work to condemnation of Swiggy.
The horse rider, according to Swiggy, was a teen who had “borrowed” a delivery bag.
After the video went viral, the corporation organised a “horse-hunt” and offered a reward to find the man.
In a light-hearted announcement on Sunday, it said that “both man and animal have been recognised.”
Sushant, 17, was described by Swiggy as “a typical youngster who borrows items and forgets to return them” rather than an employee.
Sushant was referred to by his employer as a “horse couturier,” a person who dresses horses for wedding processions, a common practice in many regions of India. It said that an embroidered drape and a few animal accessories were inside the borrowed bag.
Many social media users had been debating the identity of the unidentified man for days before Swiggy’s admission. Given that Mumbai is in the midst of a severe monsoon season and that the city was recently battered by torrential rains, several urged for the man to be given compensation for his services.
The video also sparked a discussion on the working conditions of food delivery riders, who frequently travel at high speeds to deliver food. Many of them are extremely underpaid and overworked and choose to work in the gig economy out of desperation.
Swiggy had advertised a reward for the first person “who can give intel about our inadvertent brand ambassador,” so this may have led the company to start looking for the rider.
On Sunday, Swiggy reported that the reward had been claimed by “a young man named Avi” and his friend, who took the viral video from their automobile.
Additionally, the business seemed to be capitalising on the unexpectedly high popularity of the video. A guy riding a horse has replaced the rider’s emblem on Swiggy’s app, according to some social media users who shared screenshots of the change.
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